Marketing and Content · News · 🇧🇷 Brazil
Rewriting Product Descriptions for a Supermarket E-commerce Site
The marketing director at Supernosso (Belo Horizonte) used ChatGPT to describe hundreds of items on the website.
- Profession
- Marketing Professional
- Tools
- ChatGPT
- Source
- bhaz.com.br ↗
- Country
- 🇧🇷 Brazil
- Report date
- May 29, 2024
- Verified on
- October 24, 2026
What they did
She generated descriptions for more than 600 items on the site.
How it went
Work estimated at three months was done in three days; she links this to a 12% increase in the site's sales.
Good to know
Check nutritional and allergen information against the packaging; AI can make things up.
The prompt
Write a 60-word product description for [product, brand, weight], highlighting use and distinguishing features, without inventing any nutritional information. Format: title + text.
Replace what is in [brackets]. Prompt written by us from the account, not a literal copy of the source. Do not paste other people’s personal data (privacy laws such as LGPD and GDPR apply).
Summary in our own words. Results as stated in the original account; we have not tested or audited them. Read the source ↗ Found a mistake?
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