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Category · 25 cases
AI in marketing and content
Cases of creating and distributing content with AI: scripts, posts, newsletters, topic research, repurposing videos and analyzing campaigns. What works in these accounts is using AI for drafts and structure while the voice and the final review stay with the person whose name is on it. Generic text shows up fast, and audiences notice. See how each person built the process, how much time they saved and where they still had to edit by hand.
25 cases, 15 of them from Brazil, from newest to oldest. The tools cited most here are ChatGPT, Claude Cowork, and Airtable. People who show up most in these accounts: marketing professional, entrepreneur, and content creator.
The cases
25 cases
01SEO research for a road trip website, done through Telegram
Dheeraj Sharma uploaded his context files and asked for a knowledge base and a content brief.
02Shoe store owner hands email marketing over to an agent
April Polk let the agent audit Klaviyo, delete duplicate flows and rebuild templates, all with approval.
03SEO campaign with one article a day written by agents
Cody Schneider set up an agent to research keywords and write based on his recorded opinion.
04Technical writer uses an agent to understand the code before writing
Fern's only technical writer asks the agent to explore the repositories and explain how things work.
05Japanese writer plans article topics without repeating old pieces
The agent reads previous articles, flags overlap and suggests how to differentiate each new topic.
06A blog that learns the author's voice and tracks Search Console
Chudi Nnorukam uses five skills: voice profile, ranking opportunities, drafting and review.
07Content agency founder builds two curation agents
Maddy Osman set up one agent to filter news for marketing directors and another to draft posts from it.
08Newsletter and posts from loose thoughts
An Indian marketer keeps raw ideas in a text file and the agent turns them into content in his style.
09Weekly AI newsletter for marketers, assembled by an agent
Every Monday at 9 a.m., the agent researches the week, writes the issue, saves it in Airtable and emails the draft.
10Letting AI actually edit videos in Kdenlive
A dev created an open source MCP server that lets agents edit video in Kdenlive without touching the interface.
11Seeing what ChatGPT "reads" about your product
The creator of a church management system noticed visits coming from ChatGPT and investigated what the AI was saying.
12Five prompts for small business tasks
A post collects prompts for captions, promotions and customer service for shops, salons and snack bars.
13Testing whether AIs cite your blog
An author asked five AI assistants about topics he had already published on to see whether his content showed up.
14Teaching AI to make your site findable by people and by other AIs
A developer created a skill for Claude Code to review the SEO and GEO of websites.
15Generate posts for real estate agents with AI
A developer created Regenc, an app that generates posts and captions for real estate agents, and ran into the Play Store's 12-tester rule.
16Replace a paid blog tool with your own AI workflow
A professional canceled an automated article service and built a pipeline with Claude for the blog of a clinic management system.
17Discover that ChatGPT was recommending your product
The creator of ClickPede gained subscribers without any promotion and found out they were coming from ChatGPT recommendations.
18Designer Combines ChatGPT, Midjourney and Photoshop for Short-Deadline Campaigns
A designer describes the workflow: prompts in ChatGPT, images in Midjourney and retouching in Photoshop.
19A Pasta Shop's Feed Without Professional Photos, Using AI Images
A designer used Midjourney to create conceptual images for a client who had no photos.
20Rewriting Product Descriptions for a Supermarket E-commerce Site
The marketing director at Supernosso (Belo Horizonte) used ChatGPT to describe hundreds of items on the website.
21Jewelry E-commerce Cuts Each Piece's Description Time from 30 Minutes to 2
Céu de Prata uses AI to describe products, pause poor-performing ads and handle first-line customer service.
22Pharmacy chain writes 2,400 product pages with AI
An agency used ChatGPT to produce product descriptions for Pague Menos based on the most common Google searches.
23Real estate agency writes property descriptions with ChatGPT
Bravier Imóveis uses ChatGPT for the listing descriptions of its agents.
24Real estate agent writes listings with ChatGPT
An American agent generated a complete listing from keywords and adjusted it before publishing.
25Biojewelry micro-entrepreneur sees a website appear in minutes with AI
At a Sebrae training session in Belém, the owner of Cria Circular watched AI build a website from the brand's Instagram.