Marketing and Content · News · 🇧🇷 Brazil
Real estate agency writes property descriptions with ChatGPT
Bravier Imóveis uses ChatGPT for the listing descriptions of its agents.
- Profession
- Real Estate Agent
- Tools
- ChatGPT
- Source
- terra.com.br ↗
- Country
- 🇧🇷 Brazil
- Report date
- February 17, 2023
- Verified on
- October 24, 2026
What they did
The team uses ChatGPT to generate a detailed text for each property to publish, and then adjusts it.
How it went
The partner says it saves 20 to 25 minutes per description and that the system is not perfect.
Good to know
Don't make up square footage or features: check the property registry and the floor plan. Do not publish the exact address without the owner's permission.
The prompt
Write a listing for a [property type] in [neighborhood, city]: [m²], [bedrooms], [parking spaces], [real selling points]. Audience: [profile]. A long version for the listing portal and a short version for Instagram. Do not add any features I haven't provided.
Replace what is in [brackets]. Prompt written by us from the account, not a literal copy of the source. Do not paste other people’s personal data (privacy laws such as LGPD and GDPR apply).
Summary in our own words. Results as stated in the original account; we have not tested or audited them. Read the source ↗ Found a mistake?
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