Marketing and Content · News · 🇧🇷 Brazil
Jewelry E-commerce Cuts Each Piece's Description Time from 30 Minutes to 2
Céu de Prata uses AI to describe products, pause poor-performing ads and handle first-line customer service.
- Profession
- Store Owner, Entrepreneur
- Tools
- IA generativa
- Source
- dcomercio.com.br ↗
- Country
- 🇧🇷 Brazil
- Report date
- May 20, 2024
- Verified on
- October 24, 2026
What they did
CEO Yara Machado started with a description generator that uses each piece's size, material and color. She then moved on to monitoring competitor prices and paid campaigns.
How it went
Product description time dropped from 30 minutes to 2, and she estimates savings of at least R$ 10,000 per month. The 28-person team was kept.
Good to know
Review measurements and materials: an inaccurate description leads to returns and problems under the Consumer Protection Code.
The prompt
Write an e-commerce product description for: [piece], material [x], measurements [y], color [z], occasion [w]. 80 to 120 words, [brand] tone, with specification bullets and one sentence on caring for the piece.
Replace what is in [brackets]. Prompt written by us from the account, not a literal copy of the source. Do not paste other people’s personal data (privacy laws such as LGPD and GDPR apply).
Summary in our own words. Results as stated in the original account; we have not tested or audited them. Read the source ↗ Found a mistake?
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