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Customer Service · Blog · 🇬🇧 United Kingdom · via agentusecases.ai

British car dealer group automates its customer service SMS

Stellantis &You UK closes out messages that need no action and flags unhappy customers.

Profession
Customer Service Manager
Tools
Make, OpenAI
Source
make.com ↗
Country
🇬🇧 United Kingdom
Found via
agentusecases.ai (Alex Finn) ↗
Report date
no date
Verified on
October 25, 2026
Illustrative photo: Automotive sector

What they did

The dealer group built a two-way SMS workflow in Make, connecting Knack, ClickSend and OpenAI sentiment analysis. Every message is read; those that need no action are closed and negative ones go to the team.

How it went

Make's guide presents the case as an efficiency gain in customer service.

Good to know

Sentiment analysis misses irony; review the borderline cases.

The prompt

Classify these customer messages [paste] as: no action needed, simple question, complaint or urgent. For simple questions, suggest a short reply; for complaints, summarize the problem for the team.

Replace what is in [brackets]. Prompt written by us from the account, not a literal copy of the source. Do not paste other people’s personal data (privacy laws such as LGPD and GDPR apply).

Summary in our own words. Results as stated in the original account; we have not tested or audited them. Read the source ↗ Case found via agentusecases.ai (Alex Finn); text and prompt rewritten by us. Found a mistake?

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