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The Downside: A Designer Goes from 150 to 400 Pieces a Month

Estadão spoke with designers about how AI has changed deadlines, prices and workload.

Profession
Designer, Illustrator
Tools
IA generativa
Source
estadao.com.br ↗
Country
🇧🇷 Brazil
Report date
October 21, 2025
Verified on
October 24, 2026
Illustrative photo: Services/Technology sector

What they did

Accounts show companies using AI to demand more volume and clients asking for deadlines that are impossible for human work.

How it went

One designer went from 150 to over 400 pieces a month and suffered burnout. Illustrators report fewer orders and pressure on prices.

Good to know

Agree on scope, deadline and AI use in writing in the contract.

The prompt

I'm a freelance designer. Write a simple clause for my quote explaining deadlines for [type of piece], number of revisions and whether or not I use AI, in language that is clear to the client.

Replace what is in [brackets]. Prompt written by us from the account, not a literal copy of the source. Do not paste other people’s personal data (privacy laws such as LGPD and GDPR apply).

Summary in our own words. Results as stated in the original account; we have not tested or audited them. Read the source ↗ Found a mistake?

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