Customer Service · News · 🇧🇷 Brazil
Small-town cosmetics brand creates a hair care assistant on WhatsApp
Zafir Cosméticos, from Jacobina (BA), created Zaia, which guides customers and hairdressers by hair type.
- Profession
- Business Owner, Hairdresser
- Tools
- Assistente de IA no WhatsApp
- Country
- 🇧🇷 Brazil
- Report date
- no date
- Verified on
- October 24, 2026
What they did
After a Sebrae course, the couple who own the brand created a free assistant that suggests solutions using their products, which are in more than a thousand salons.
How it went
The owners say the product portfolio covers almost every need. There are no usage numbers for the assistant.
Good to know
People who chat with the assistant share contact details: tell them so and explain how the data will be used.
The prompt
Create the instructions for a WhatsApp assistant for my [product] brand: diagnostic questions, how to recommend only products from the [list] catalog, when to refer to a professional, and a notice that it is an AI.
Replace what is in [brackets]. Prompt written by us from the account, not a literal copy of the source. Do not paste other people’s personal data (privacy laws such as LGPD and GDPR apply).
Summary in our own words. Results as stated in the original account; we have not tested or audited them. Read the source ↗ Found a mistake?
Similar cases
01A family business answers leads with an AI agent on WhatsApp
A transformer factory in São José do Rio Preto deployed an agent to answer questions and collect the details needed for a quote.
02Psychologist lets AI handle only scheduling on WhatsApp
A psychologist created an assistant that handles first-contact screening and scheduling, but never clinical care.
03Clinic automates appeals of health insurance claim denials
An n8n workflow pulls the patient record when a claim is denied and AI drafts the appeal using the clinical data.
04Requesting an exchange for defective clothing from a photo
A photo of the torn pants, a receipt found in Gmail and an email to the store, ready to review.
05Agent navigates the insurer's phone menu until it finds a human
To change a policy, the user had the agent make the call and transfer only once a representative was available.
06Support triage with draft replies for review
A five-node workflow classifies each email, rates its urgency, summarizes it and writes a reply for a human to approve.
07British car dealer group automates its customer service SMS
Stellantis &You UK closes out messages that need no action and flags unhappy customers.
08TELUS analyzes every call to fix problems before customers complain
The Canadian carrier anonymized conversations and used AI to find sentiment and root causes.