Edition of October 26, 2026Use cases · with prompt · with sourcePTEN

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Case archive · 9

Illustrative photo: SMB sector241
Business and Sales🇧🇷 Brazil

Craft Fair Vendor Checks PIX Payments with an AI Assistant

A stall owner in Belo Horizonte uses a WhatsApp assistant to generate PIX QR codes and confirm payments while she serves customers.

Micro-Entrepreneur (MEI)Store OwnerJota
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Illustrative photo: Food sector242
Games and Creativity🇺🇸 United States

Chef Builds an Entire Menu from Fictional Chefs Invented with AI

Chef Grant Achatz asked ChatGPT for dishes for imaginary chefs and will serve the menu in Chicago.

ChefRestaurant OwnerChatGPT
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Illustrative photo: Legal sector243
Career🇬🇧 United Kingdom

Getting Back into the Job Market with ChatGPT's Help

A lawyer in London used ChatGPT to update his résumé and prepare after a career break, and landed a job at an AI company.

LawyerChatGPT
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Illustrative photo: Food sector244
Productivity🇧🇷 Brazil

A Recipe from Whatever Is Left in the Fridge

A college student asks ChatGPT for recipes using the ingredients he has at home, adjusted to his taste.

StudentHome CookChatGPT
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Illustrative photo: HR sector245
Career🇧🇷 Brazil

Screening 160 Applications in Under Five Minutes

A startup founder used GPT as a first filter for more than 160 LinkedIn applications.

Business OwnerRecruiterIA generativa
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Illustrative photo: Health sector246
Health🇧🇷 Brazil

Doctor with Parkinson's Uses AI So He No Longer Has to Type Patient Records

A pulmonologist diagnosed with Parkinson's at age 40 uses an assistant that takes notes and summarizes appointments.

PhysicianNoa Notes (Doctoralia)
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Illustrative photo: Health sector247
Health🇧🇷 Brazil

Patient Uses ChatGPT to Understand Test Reports and Question Her Treatment Protocol

A social media professional with breast nodules used ChatGPT to understand her reports and discuss treatment with her oncologist.

PatientSocial Media ManagerChatGPT
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Illustrative photo: Health sector248
Health🇧🇷 Brazil

Doctor Tests Diagnoses Suggested by ChatGPT and DeepSeek

At the invitation of the TV show Fantástico, Drauzio Varella compared what two AIs suggest for clinical cases.

PhysicianChatGPTDeepSeek
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Illustrative photo: Food sector249
Marketing and Content🇧🇷 Brazil

A Pasta Shop's Feed Without Professional Photos, Using AI Images

A designer used Midjourney to create conceptual images for a client who had no photos.

DesignerSocial Media ManagerMidjourney
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Illustrative photo: Retail sector250
Rights and Bureaucracy🇧🇷 Brazil

Resolving a Consumer Dispute with the Help of AI

An engineer from Rio Claro (SP) used AI to resolve a defective laptop and later built a free consumer protection tool.

EngineerConsumerIA generativa
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Illustrative photo: Agribusiness sector251
Productivity🇧🇷 Brazil

A Chatbot as a Farmer's Technical Assistant

Globo Rural lists uses of AI in agriculture, such as a chatbot that answers questions about fertilizing and planting.

FarmerChatGPT
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Illustrative photo: Education sector252
Education and Study🇧🇷 Brazil

Making Enem Flashcards with AI

A public school student in Mogi das Cruzes asks AI for flashcards summarizing school subjects.

StudentChatGPT
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Illustrative photo: Services/Technology sector253
Business and Sales🇧🇷 Brazil

Consultant Closes a Sale with a Client Who Came Through ChatGPT

A sales consultant says a CEO found him by asking ChatGPT for recommendations.

SalespersonConsultantChatGPT
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Illustrative photo: Construction sector254
Productivity🇧🇷 Brazil

Startup Generates Every Layout Option for a Project with AI

Arqgen, backed by FAPESP, uses generative design for interior layouts that follow banks' manuals.

ArchitectEngineerDesign generativo
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Illustrative photo: Food sector255
Business and Sales🇧🇷 Brazil

Pay-by-Weight Restaurant Lets AI Draft the Menu for the Owner to Approve

The owner of Cantinho das Delícias, in Diadema, uses a ChatGPT assistant that proposes the menus.

Restaurant OwnerEntrepreneurChatGPT
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Illustrative photo: Education sector256
Education and Study🇬🇧 United Kingdom

Turning a Text into a Podcast with NotebookLM

Simon Willison tested Audio Overview, which generates a conversation between two hosts about your documents.

StudentContent CreatorNotebookLM
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Illustrative photo: Education sector257
Education and Study🇺🇸 United States

Explaining Cutting-Edge Scientific Research to an 8-Year-Old

A father used NotebookLM with a geology paper to see how much his son could understand.

ParentNotebookLM
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Illustrative photo: Education sector258
Education and Study🇧🇷 Brazil

State School System Grades Handwritten Essays with AI

Minas Gerais adopted a platform that evaluates handwritten essays and gives students immediate feedback.

TeacherStudentEnem-MG (Estudo Play)
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Illustrative photo: Health sector259
Health🇧🇷 Brazil

Trainers Evaluate Workouts Built by ChatGPT and Gemini

CNN asked AIs for weight-loss and beginner workouts and took the results to two professionals.

ConsumerFitness InstructorChatGPTGemini
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Illustrative photo: Retail sector260
Marketing and Content🇧🇷 Brazil

Rewriting Product Descriptions for a Supermarket E-commerce Site

The marketing director at Supernosso (Belo Horizonte) used ChatGPT to describe hundreds of items on the website.

Marketing ProfessionalChatGPT
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Illustrative photo: Retail sector261
Marketing and Content🇧🇷 Brazil

Jewelry E-commerce Cuts Each Piece's Description Time from 30 Minutes to 2

Céu de Prata uses AI to describe products, pause poor-performing ads and handle first-line customer service.

Store OwnerEntrepreneurIA generativa
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Illustrative photo: Construction sector262
Games and Creativity🇧🇷 Brazil

Architect Describes How Midjourney Entered the Creative Process

Leonardo Zanatta recounts his initial fascination with AI images and his doubts about what they add.

ArchitectMidjourney
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Illustrative photo: Public Sector sector263
Programming🇬🇧 United Kingdom

Converting Map Data with AI's Help

Simon Willison used Claude and ChatGPT to convert a shapefile of a park boundary into GeoJSON.

DeveloperGIS AnalystClaudeChatGPT
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Illustrative photo: Public Sector sector264
Education and Study🇧🇷 Brazil

Passing Five Notary Exams by "Teaching" ChatGPT

A notary public who passed at age 23 used his own study summaries to ask ChatGPT for practice tests and oral exam questions.

Civil Service Exam CandidateStudentChatGPT
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Illustrative photo: Education sector265
Education and Study🇧🇷 Brazil

Public school student uses AI to see step-by-step solutions

Admitted to computer engineering at UFPB, he asked ChatGPT to solve problems step by step.

StudentChatGPT
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Illustrative photo: Services/Technology sector266
Productivity🇧🇷 Brazil

Newsroom sets out what journalists can and cannot do with AI

Grupo Estado published rules: AI for transcription, translation and data, always with human review.

JournalistChatGPTFerramentas de transcrição
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Illustrative photo: Health sector267
Health🇺🇸 United States

Mother organizes her son's symptoms with ChatGPT after years without a diagnosis

After three years and many doctors, a mother used ChatGPT to organize symptoms and arrived at a hypothesis confirmed by a specialist.

ParentChatGPT
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Illustrative photo: Retail sector268
Marketing and Content🇧🇷 Brazil

Pharmacy chain writes 2,400 product pages with AI

An agency used ChatGPT to produce product descriptions for Pague Menos based on the most common Google searches.

Marketing ProfessionalChatGPT
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Illustrative photo: Tourism sector269
Productivity🇧🇷 Brazil

Test: can you plan an entire trip with ChatGPT?

E-Investidor asked ChatGPT for a ten-day road trip itinerary with cheaper airports and overnight stops.

TravelerChatGPT
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Illustrative photo: HR sector270
Productivity🇧🇷 Brazil

HR uses ChatGPT for job postings, interviews and candidate feedback

Cloudwalk's people team uses ChatGPT for job descriptions, interview scripts and feedback.

HR ProfessionalChatGPT
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